Reach Americans who are actually leaving.
The Passport is read by people in the middle of one of the biggest financial decisions of their lives: moving, retiring, or investing abroad. High intent, high income, and ready to spend on getting it right.
Not a big list. The right list.
Most newsletters sell reach. We sell relevance. Our readers aren’t browsing travel content. They’re pricing visas, comparing tax regimes, moving retirement income across borders, and buying property in another country. That’s an audience advertisers in relocation, finance, insurance, and money-movement pay a premium to reach, because there’s almost nowhere else to find them concentrated.
Who they are
Predominantly American, skewing 45–65+, high household income. Retirees and near-retirees, remote professionals, and entrepreneurs planning or executing a move abroad.
What they’re doing
Actively researching visas, residency, healthcare, cost of living, banking, and real estate in Colombia, Spain, Portugal, Panama, Mexico, and beyond. Decision-stage, not daydreaming.
What they spend on
Relocation and visa services, cross-border tax and legal help, international health insurance, money transfer and banking, property, and language learning.
Why it’s scarce
Honest, analytical expat media is underserved. Advertisers have few credible, trusted channels to reach this exact high-intent audience. That scarcity is the value.
The number that matters here is the 46% open rate against a high-intent, high-income niche. A small, engaged, decision-stage audience in a high-value vertical consistently outperforms a large, passive, general one. You’re buying relevance and trust, not raw volume.
Newsletter placements
Flat per-send rates. Native, editorial-style placements that read as genuine recommendations, which is why they convert.
The Passport Newsletter
per send · ~920 engaged opens| Placement | Description | Rate |
|---|---|---|
| Dedicated / Primary | Top sponsored slot, right after the intro. Logo + ~120 words + link, written in your voice or ours.The premium position. Highest visibility and recall. | $350 |
| Primary Inline | Sponsored section within the body, above the midpoint. ~100 words + link. | $200 |
| Secondary Mention | Short text placement lower in the issue. ~50 words + link. | $120 |
Digital magazine ads
Display placements in the monthly digital issue. Priced per month, and the issue keeps earning views after publish.
The Passport Magazine
per monthly issue · ~10,000 views| Unit | Description | Rate |
|---|---|---|
| Full Page | Premium full-page display. Maximum impact, right-hand page placement where available.The brand-statement unit. | $450 / issue |
| Half Page | Half-page display, in-content. | $275 / issue |
| Quarter Page | Quarter-page display. | $150 / issue |
Better value, more impact.
What we need from you.
Newsletter
- Copy (primary)~120 words + 1 link
- Copy (secondary)~50 words + 1 link
- Image / logoPNG, transparent
- Lead time1 week
- Approvalcreative subject to fit
Magazine
- Full page8.5 × 11 in
- Half page8.5 × 5.5 in
- Quarter page4.25 × 5.5 in
- FormatPDF / PNG / PSD / AI / EPS, 300 DPI
- Lead time2 weeks before issue
Let’s get your brand in front of the right people.
Slots are limited each issue to keep placements effective. Reach out to book or to talk through a custom package.
Book a placement →